Product Trend Monitoring
Whether it’s a long, slow shift or a trend cycle as rapid as those in fashion or technology, those who can see the farthest ahead - and most accurately - into future trends emerge on top. The scale and multidimensional aspect of online product data makes it perfect for product trend monitoring, and once integrated into product management systems, product data enables companies to see farther, predict more accurately, and drive long term revenue growth.
Developing in-house product trend monitoring capabilities gives companies the ability to consistently and quickly launch and market successful products while mitigating the risk. Online retailers can even use machine learning and web scraped product images to carefully calibrate the way they describe and advertise products, especially powerful as an e-commerce solution to capture market share, boost search rankings, and enhance profitability.